June 6, 2008
8:00-9:00 Registration and networking
9:00-9:15 Welcoming Remarks
9:15-10:00 Global Warming: Corporate Leadership’s Role to Reduce Carbon Footprints
The Kyoto Climate Change Accord created a market for carbon emissions credits. Now there is both federal and state regulation designed to impose a cap on all greenhouse gas emissions. How will this legislation specifically impact your work environment? Already Fortune 500 companies have announced corporate initiatives to reduce their carbon footprint within a specific time frame... But how do you do it every day? How will the new policies reduce energy costs, help the company recruit top talent, and improve relationships with customers? We show how your company can reduce climate change while increasing your competitive advantage?
Speakers:
• Thomas Jensen, Practice Leader, Sustainable Solutions, SAIC
• Jorg Heinemann, Executive Director, Communications & High Tech Industry Sustainability, Accenture
• Lori Duvall, Director of Eco Responsibility Programs, Sun Microsystems
• Moderator: Mike Mielke, Director, Environment, Silicon Valley Leadership Group
10:00-10:30 Keynote: The Sustainability Renaissance - Transformation of Global Business
While climate change and its potential effects on our societies and planet as a whole continues to be a driving force behind the sustainibility renaissance, more and more it is about opportunity, inspiration, and innovation. The Sustainibility Rennaisance has the power to touch billions of people around the globe, changing the way we live our lives and reshaping the demands for better, healthier, and evironmentally safer products. By strategically integrating sustainibility into their core business practices in order to create a tangible "culture of sustainibilty," companies like Interface, Wal-Mart, HP, Toyota, and others are both realizing increased business value while better serving employees, consumers, and he planet.
• Judah Schiller, Executive Vice President, Saatchi & Saatchi S
10:30-11:00 Keynote:
Driving IT Sustainability through Innovations in Energy-Efficient Computing
By enabling the digital economy, the computing industry continues to be a critical part of today’s “eco” picture. Sustainable computing and energy-efficient solutions are becoming vital to IT managers as we explore innovative ways to reduce our environmental footprint while keeping a positive ROI. The computing industry is also seeking to reduce energy consumption by targeting its own products and creating new models for sustainable computing. This session will describe how sustainable manufacturing and design practices are contributing to reductions in environmental impact, and outline data center efficiency improvements that enable more sustainable operations while having a positive impact on ROI and energy costs. Audience members will learn what they can do today and in the future (in the data center and on a single system) to improve their environmental footprint while having a positive impact on their business’ bottom line
• Allyson Klein, Eco-technology Initiative Manager, Intel
11:00-11:45 Keynote: Creating a Green IT Action Plan that Also Bolsters Profitability
• Christopher Mines, Senior Vice President, Forrester Research
11:45-12:40 The Role of Technology in a Greener Future
Information technology supports nearly all aspects of business in all industries and is one of the fastest growing energy consumers and carbon emitters, representing around 2 percent of global emissions. Consumer electronic devices use energy to operate. However, IT can be made dramatically more efficient and play a leading role in driving eco-responsibility through energy efficiency supporting economic, operational, and social and environmental issues. What's more, IT can help address the "other 98 percent" of the problem through overall business efficiency and 'system level' improvements such as intelligent utility networks. What steps can manufacturers take to support green design and development? What is significance of virtualization?
Speakers:
• Mike Capuano, Director, Service Provider Routing and Switching Marketing Group, Cisco
• Rob Smoot, data center product marketing at VMware and a director of The Green Grid
• Elaine Lennox, Vice President of Marketing Management, IBM's Enterprise Systems Division
• Moderator: Christopher Mines, Senior Vice President, Forrester Research
12:45-1:30 Lunch
(Included for deluxe ticket holders only)
1:45-2:45 Greening Your Building and Operations
Webcor Builders will moderate an interactive session where three Silicon Valley firms will share their reasons and experiences related to building LEED projects. eBay is representing the new construction/owner occupied building (LEED NC), Menlo Equities the core and shell building (LEED CS) segment and MAP the tenant commercial interior application (LEED CI). These three owners will provide an exceptionally broad spectrum views and lessons learned for those considering and/or actually designing green (LEED) offices.
Sponsored and moderated by: Webcor Builders
Phil Williams, VP, Technical Systems and Sustainabiility, Webcor Builders
(This session open to all attendees and also to members of San Jose Chamber of Commerce)
2:45-3:30 Energy Efficient Solutions: Innovative Strategies to Shift Reliance to Renewable Energy Resources such as Solar, Wind, and Geothermal Energy
Corporations have traditionally relied on public utility companies to supply electricity. They spend millions of dollars in energy costs to power the energy needs of offices including climate, servers, cooling, and auxiliary infrastructure equipment in massive data centers. The energy consumed in the U.S. was equivalent to five 1000MW power plants. Increasingly computer manufacturers and suppliers are offering energy efficient servers with lower heat production. Can solar energy be used to power high usage commercial enterprise operations? The energy consumed in the U.S. was equivalent to five 1000MW power plants. We explain the latest business, technical and engineering options to shift from nonrenewable energy to renewable energy resources, and offer short term strategies on how to implement these policies.
• Jay Purcell, Vice President of Sales, Constellation NewEnergy
• Meredith Molly Sterkel, Supervisor, California Solar Initiative and Distributed Generation Section, CPUC
• Carrie Norton, Director of Business Development, El Solutions
• Presentation: Developments and Investment Opportunities in Climate Change, Emission Trading and Clean Tech. Peter Hsiao, Partner, Morrison & Foerster, LLP
3:30-4:15 The Green Consumer: Advertising and Marketing Opportunities to Extend Your Brand
The green consumer segment that boasts more than $230 billion in spending power, according to a study from the National Marketing Institute. What are opportunities for advertising and marketing strategies based on environmental and sustainable products? What are new advertising models around these themes? How to build a sustainable brand? How can programmers link in advertisers who are trying to reach the growing green demographic? How can advertising campaigns use environmental themes to enhance their brand? How can publicists and advertisers promote green initiatives without seeming exploitative to influence consumer awareness.
• Mitch Baranowski, Founding partner and Principal, BBMG
• David Lubensky, President and Founder, Bagatto
(This session open to all attendees and also to members of San Jose Chamber of Commerce)
4:15-5:00 Walk to Convention Center to Greenfair Cocktail Reception
