April 25, 2008
8:00 - 9:00 Registration and networking
9:00 - 9:15 Welcoming Remarks
9:15 - 10:00 Keynote: Creating A Sustainable Brand
• Paul Polizzotto, CEO, EcoMedia
10:00 - 10:30 Keynote: Collaboration: The Green Way Forward
• Gunther Schumacher, COO, Ogilvy
10:30 - 11:00 Keynote: Integrating Your Triple Bottom Line: How Sustainable Practices can Make Your Company More Profitable
Marcel Van Ooyen, Executive Director, CENYC: Council on the Environment NY
11:00 - 12:00 The New Green Consumer: Advertising and Marketing Opportunities
The green consumer segment that boasts more than $230 billion in spending power, according to a study from the National Marketing Institute. What are opportunities for advertising and marketing strategies based on environmental and sustainable products? What are new advertising models around these themes? How to build a sustainable brand? How can programmers link in advertisers who are trying to reach the growing green demographic? How can advertising campaigns use environmental themes to enhance their brand? How can publicists and advertisers promote green initiatives without seeming exploitative to influence consumer awareness?
• Samantha Skey, EVP, Strategic Marketing Group, Alloy Media & Marketing
• Raphael Bemporad, Founding partner and Principal, BBMG
• Rick Steele, CEO, NuRide, Inc.
12:00 - 12:50 Creating Sustainable Buildings and Business Operations
More buildings in both public and private sector are requiring renovations to use guidelines from the "U.S. Green Building Council's LEED" for design, which includes using recycled, nontoxic and regional construction materials. Fortune 500 companies and public institutions are taking leadership roles in upgrading facilities to increase energy efficiency and decrease greenhouse-gas emissions. What sort of policies should enterprise users adapt to create greener offices and business operations? How can they use recycled materials on stages and in studio? What makes for a green design, such as low-water consumption fixtures and incorporating recycled materials? Learn how to retrofit and how you can achieve cost savings with these measures.
Moderator: Steven Salsberg, Vice Chairman of Council on the Environment of NYC and Principal, Salsberg Group
•Gwen Sheinfeld, Manager, Corporate Sustainability Services, Steven Winter Associates, Inc
•David Kistner, President, Green Apple Cleaners
•Catherine Barton, Corporate Director - Business Development, Green Depot
12:45 - 1:30 Lunch
(Included for deluxe ticket holders only)
1:30 - 2:45 Delivering an Authentic Green Message: Extending Your Brand
Whether your company makes a consumer product, service, or technology, you must learn how to extend your brand to deliver green messages. How do you do that with an existing brand? What makes a product green? What does it take to design and manufacture green products, content, and services? How can advertisers and brand managers deliver a credible green message to consumers with your existing products? How will making green products influence consumers? What is the impact on corporate image? And now a growing demand for accountability and transparency is driving sustainability business practices, changing the way companies design products. We address how to design and promote green products while keeping your message authentic.
Moderator: Gary Kibel, Attorney, Davis & Gilbert LLP
• Hugh Hough, President, Green Team Marketing
• Otto Bell, Producer, Ogilvy
• Martha Shaw, Creative Director, Earth Advertising
2:45 - 4:00 The Role of Technology in a Greener Future
Information technology supports nearly all aspects of business in all industries and is one of the fastest growing energy consumers and carbon emitters, representing around 2 percent of global emissions. Consumer electronic devices use energy to operate. However, IT can be made dramatically more efficient and play a leading role in driving eco-responsibility through energy efficiency supporting economic, operational, and social and environmental issues. What's more, IT can help address the "other 98 percent" of the problem through overall business efficiency and 'system level' improvements such as intelligent utility networks. What steps can manufacturers take to support green design and development? What are energy solutions that business owners can implement? How can consumer electronics devices be designed with sustainable principles?
Moderator: Marc Alt, Partner, Marc Alt + Partners
• Chris Kimm, Vice President, Sales Engineering, Verizon Business
• Laddie Suk, Global Partner, Innovation and Transformation Solutions, BusinessEdge Solutions
• Ralph Avallone, National President, The Green Energy Council
4:00 Reception
